Thursday, October 7, 2021

Personal Information - Consumer Privacy




An accomplished lawyer with extensive marketing and licensing experience, Attorney Hayley Lattman (Hayley Geftman-Gold) served at CBS as a vice president and senior counsel for strategic transactions. Hayley Lattman worked directly with the CBS Interactive team on distribution strategy and issues like digital rights acquisition, dynamic ad insertion, data ownership, as well as digital product development and privacy.

Keeping little children entertained is one of the crucial needs of most parents, and online streaming services are well-positioned to capitalize on this need. Organizations that cater to children should assess the types of information they gather carefully since managing the convergence of multiple laws, even for seemingly simple details like the child's age, can potentially put a company in an undesirable legal situation.

When collecting personal information from children under the age of 13 through the internet, an organization may be required to seek "verifiable parental consent." The "sale" of personal information about children under the age of 16 requires the child's or parents' explicit agreement, depending on the child's age, under the Children's Online Privacy Protection Act (COPPA) and the California Consumer Privacy Act (CCPA). An institution that is subject to both the CCPA and the COPPA will probably face difficulties addressing charges, which may compromise its operation or terminate the business.

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