About Rockstar's Upcoming GTA 6?

An accomplished lawyer with a focus on business-oriented technology law, Attorney Hayley Lattman (Hayley Geftman-Gold) holds a JD from Columbia University. In 2014, Hayley Lattman served as vice president of business affairs at Take-Two Interactive Software. In this role, she oversaw production-related transactions, including drafting and negotiating talent agreements, SaaS and cloud-based software agreements and licenses, and intellectual property licenses for the 2K and Rockstar video game labels.

GTA 5 was the most recent GTA game released by Rockstar Games. It is the second most popular video game of all time, trailing only Minecraft in terms of sales, and has recently surpassed the 150-million milestone. Though Rockstar Games has yet to reveal anything regarding GTA 6, fans anticipate significant graphical enhancements, as it is likely that Rockstar will use the power afforded by next-gen consoles to boost shader quality and game physics in GTA 6. Ray-tracing and ML-aided simulations are some predicted enhancements.

Fans are eagerly anticipating GTA 6, but speculations indicate that the game will not be released anytime soon. Rockstar Games is scheduled to release GTA 6 in 2023 at the earliest, but it might be as late as 2025.

Personal Information - Consumer Privacy

An accomplished lawyer with extensive marketing and licensing experience, Attorney Hayley Lattman (Hayley Geftman-Gold) served at CBS as a vice president and senior counsel for strategic transactions. Hayley Lattman worked directly with the CBS Interactive team on distribution strategy and issues like digital rights acquisition, dynamic ad insertion, data ownership, as well as digital product development and privacy.

Keeping little children entertained is one of the crucial needs of most parents, and online streaming services are well-positioned to capitalize on this need. Organizations that cater to children should assess the types of information they gather carefully since managing the convergence of multiple laws, even for seemingly simple details like the child's age, can potentially put a company in an undesirable legal situation.

When collecting personal information from children under the age of 13 through the internet, an organization may be required to seek "verifiable parental consent." The "sale" of personal information about children under the age of 16 requires the child's or parents' explicit agreement, depending on the child's age, under the Children's Online Privacy Protection Act (COPPA) and the California Consumer Privacy Act (CCPA). An institution that is subject to both the CCPA and the COPPA will probably face difficulties addressing charges, which may compromise its operation or terminate the business.

FTC Rescinds Vertical Merger Guidelines

An experienced digital media attorney, Hayley Lattman (Hayley Geftman-Gold) began her legal career as an associate at Willkie Farr and Gallagher, LLP and Venture Law Group before joining MTV Networks as vice president of business and legal affairs. As a lawyer, Hayley Lattman is experienced in advertising and marketing law, including agreements between businesses and ad agencies, as well as content evaluation for FCC and FTC compliance.

The Federal Trade Commission (FTC) voted 3-2 to remove support for the Vertical Merger Guidelines which the FTC and the US Department of Justice's (DOJ) Antitrust Division jointly adopted. The Vertical Merger Guidelines are intended to provide parties with insight into how the Federal Trade Commission and the Department of Justice evaluate vertical mergers of enterprises or assets. The Vertical Merger Guidelines were established in June 2020 on a party-line vote, along with the three Republican Commissioners and the then-Republican-led DOJ backing them against the intense opposition of the two Democratic Commissioners.

The Democratic Commissioners explained in their majority statement that The Federal Trade Commission has revoked its approval of the Vertical Merger Guidelines “to prevent further industry or judicial reliance on certain flawed provisions,” particularly those concerning the “purported procompetitive benefits (i.e., efficiencies) of vertical mergers” and EDM treatment. The FTC and the DOJ may have divergent standards on vertical mergers, since DOJ Acting Assistant Attorney General Richard A. Powers stated shortly after the FTC's vote that, while the Department is examining the Vertical Merger Guidelines, they are still in effect at the DOJ.

Depending on which entity reviews their deal, merging parties may undergo a different sort of vertical merger analysis. The FTC may be less inclined to clear or settle vertical agreements quickly in the future.

How Marketing Can Proceed

Hayley Lattman (Geftman-Gold) is an established New York lawyer who has focused on privacy and data marketing in her years working with corporate clients. Industry focused, attorney Hayley Lattman has a strong interest in ways that companies navigate consumer data that, with new regulations, is increasingly difficult to access.

As highlighted in a Forbes article, major shifts have occurred within the marketing landscape, including those related to the California Consumer Privacy Act and the EU's General Data Protection Regulation.

At the same time, Apple, which provides the iPhone interface for much mobile marketing, has added new privacy restrictions to its mobile operating system. Users now need to deliberately opt-in when sharing their “Identifier for Advertisers” (IDFA) in apps. This makes highly personalized ad delivery much more challenging and impacts major apps such as Facebook, which generates $84 billion annually through advertising alone. In addition, by 2022, Google will phase out third-party cookies on its Chrome platform, which will impact marketers ability to glean individual consumer insight from clicks and other online activity.

With the ability to market products to individuals slipping, the positive is that these changes affect all companies alike. Consumers still exist and impactful content can still be distributed to audience-aligned locations. As access to data becomes more restricted, human insight becomes ever more important. The optimal approach moving forward may be one that employs transparent, identity-based marketing techniques that are fully compliant with privacy law.